Accessible Video (implementation guide)

2.5. Visual information

Visual information is available in text and image form. 

What is meant by this?

Information should not only be conveyed visually, but should also be presented in written form and through visualisations such as images, graphics, diagrams or videos. Text and image information is therefore used in addition to improve communication and understanding.

Why is it important? 

It is important to provide visual information in text and image form to ensure that information is conveyed to all recipients. Not all staff, people have the same way of processing information. Some staff, people are visually orientated and can understand information better if they can see it. By combining speech, text and images, staff, people who have difficulty relying solely on auditory information can better understand and absorb the content. Providing visual information such as subtitles, transcripts or image descriptions will ensure that people with different abilities and learning styles can understand the content of the video.

How can I implement/check it?

Visual information can be converted into videos in various ways:

• Insert images, graphics or diagrams that support or illustrate the spoken content.
• Insert image descriptions: If images or graphics are used in the video, image descriptions should be provided to describe what can be seen in the images. This can be done either as subtitles or as separate descriptive texts.