Accessible Video (implementation guide)

2.9. Visual effects

There are few or no visual design effects.

What is meant by this?

Excessive visual effects and animations should be deliberately avoided in videos. The design elements, such as effects, movements or animations, are used minimally or not at all in order to reduce distraction.

Why is it important?

It is important to reduce the number of visual effects in videos to allow staff, people who are easily distracted or who perceive visual stimuli more strongly, to concentrate better on the content. Excessive visual effects can cause these staff, people to have difficulty focussing on the actual content and miss important information. Reducing visual distractions improves the approval and comprehensibility of the videos.

How can I implement/check it?

To implement the reduction of visual effects in accessible videos, you can take the following measures:

• Avoid excessive use of animations, movements or visual effects that do not directly contribute to understanding the content.
• Keep the design of the videos simple and clear to minimise visual distractions.
• Ensure a clear structure and easy-to-read text to draw attention to the content.