5. Link

5.1. Hyperlinks

URL does not appear as plain text in the body text. Instead, hyperlinks are inserted, clearly labelled and easy to understand.

What is meant by this?

A URL (internet address or web address in everyday language) should not simply be copied into a continuous text. Instead, the URL should be integrated using a hyperlink. This should be named with a meaningful and understandable title.

Hyperlinks are clickable links within a presentation or to other documents, websites or files. A hyperlink can be created in PowerPoint in various ways, for example by adding a link to a specific section of the presentation, inserting a link to an email or linking a text or image to a web page. Hyperlinks are a useful feature in PowerPoint as they allow you to navigate quickly and easily between different sections and resources.

It is also important that such links are not labelled "here" or "this link" or "more information". This designation says nothing about exactly what information is meant and where it can be accessed.

Why is it important?

Clear and precise naming of hyperlinks is very important to improve the approval of websites. If the URL is not replaced by a hyperlink, screen readers and speech output will lecture the complete URL (starting with "http"). It can therefore be very frustrating for screen reader users if the content of the link is not clear and the entire URL is read out instead. This can significantly impair the use of the presentation and approval of a website.

How can I implement/check it?

To convert a URL into a hyperlink in PowerPoint, proceed as follows depending on the software (see also 5.2):

For Mac:

  1. Select the text or object that is to contain the hyperlink.
  2. Right-click or click on "Insert link" on the "Insert" tab.
  3. Enter the URL in the "Address" field or select the file to which the hyperlink should refer.
  4. Click on "OK" to insert the hyperlink. The selected text or object is now displayed as a hyperlink.

For Windows:

  1. Select the text or object that is to contain the hyperlink.
  2. Click on the "Insert" tab in the menu bar at the top of the page or right-click.
  3. Click on the "Link" button in the "Links" group.
  4. In the window that opens, you can either insert a website URL or a link to a file on your computer. Enter the URL in the "Address" field or select the file to which the hyperlink should point.
  5. Click on "OK" to insert the hyperlink. The selected text or object is now displayed as a hyperlink.