1. General

1.2. Use of colours

The use of colors is generally sparing.

What is meant by this?

A restrained and appropriate use of colors to convey information should be aimed for. Before incorporating colors into an information medium, it is advisable to carefully consider whether and to what extent they can contribute to improving the communication of information.

Why is it important?

For some recipients, too much color can be a distraction or disrupt the reading flow due to strong visual perception. In addition, there are recipients who cannot perceive all colors clearly or work independently of color representation. If information is conveyed exclusively through color, these recipients may miss or not understand important information.

How can I implement/check it?

It is recommended to keep the number of colors used to a minimum in order to convey a clear and understandable message. In addition, when deciding on the use of colors, consideration should also be given to their necessity to ensure that they actually add value to the communication of information.

If colors are nevertheless used to convey information, this information should also be conveyed in other ways, such as symbols, labels or patterns (see 1.3).